Air Travel – The New First Class Dining Experience
With first-class air travel reaching enormous amounts in regards to cost, what are the airlines doing for their first-class passengers in exchange for such hefty dues? For one, they are upping the ante when it comes to the onboard first-class dinging experience. As we all know, airfare has sky rocketed recently as the average first-class round trip flight is around $13,000. Yes, a much more comfy seat and more leg room may be worth the price, but airlines are beginning to do away with those pre-determined menus and beginning to go so far as to hiring their very own on-board chefs.
Yes, you heard it correctly. With several airlines, your very own first-class chef is available on your flight. Of course, much of this sort of activity is being done on more foreign flights, but it seems to be quite a popular trend these days. The number one and number two rated best on-board meals currently go to Gulf Air and Cathay Pacific (Gulf Air being the airline with the personal chef aboard, of course.) While this all may be a bit ‘overdone’, like a fresh egg made to order at Cathay Pacific, it really only costs the airlines about $30-50 per traveler. This all seems like a pretty good deal for the airline, as well as the traveler. That is, if this is what they expect out of a $13,000 flight. But it does not end here.
Airlines, such as Singapore Airlines is providing first-class travelers heir choice of beverage, including champagne including Dom Perignon upon boarding the flight. This pleasant experience in accented with a lovely serving of world famous caviar with travelers’ meals. While all of this seems a bit overdone, one may begin to wonder if it is really a bit over the top. In the United States, many of us have not experienced such pleasantries on our flights. We are pretty lucky if we get a free box of snacks, like Southwest Airlines has been so kind as to provide on several flights. Are airlines going to be jockeying for such positions in the future in the US as they have been on foreign airlines? If so, then how far? Today it sounds as if our airlines are really having some trouble dealing with things such as oil prices and rising costs in order to do business.
It is actually a very interesting point in time in regards to the airlines as competition is heating up as well as airfare prices. How high will they go? Who knows? What I wonder about is if the first-class upgrades will really propel the airlines into better profits, ultimately cost them more money, or if they actually have more money than we think? All I know is this is getting very interesting; however, not interesting enough to raise prices for airfare even more just to suit the personal chefs on board. So, what will happen next with the airlines seems to be headed towards raising the bar in terms of quality of experience. But, how will this affect everyone? Hopefully, it will allow airlines to pick themselves up across the board and provide a pleasant flying experience for everyone in the air.
Product Design of a Travel Agency
Role of a travel agency is to perform as an intermediary between the producers and consumers of tourism services. Suppliers in tourism industry such as airlines, tourist transport operators, tour operators, hotels etc work with travel agency for distribution of their services. Tourists also avail the services of travel agency for buying the services of the major suppliers. This does not mean that the travel agencies follow the strategies of the principal suppliers for marketing purposes. They have to chalk out their own strategy for promoting themselves.
Travel agencies make effort to add value to the products/services of the major suppliers. They go for their own market research to set the target market. They have to decide on discounts or service charges and finalise their product mix as well as sales and promotional strategies.
Understanding the Market
A travel agency has to take decision which market segment to target. The prospective market needs to be properly segmented. This segmentation could be done on the basis of the motive of travel or their budget. Timing of the travel decisions or services required by the customers could also be the base of segmentation. A customer could require services like tour packages, travel consultancy, ticket booking, handle travel documents (visa, passports etc), airport transfers, hotel bookings etc.
Product Design
Travel agency business is more or less confined to sole proprietorship or partnership firms. Majority of businesses are of small level. A travel agency has to decide on the target market, determine on customer requirements and generate ideas to develop the product. One also has to do the business analysis considering costs, estimate future sales, and profit potential.
A travel agency could have product oriented or market oriented approach in the business. It could emphasise on products and services of tourism supply, disregarding customer needs. However, in a multi-player market, this approach will not work. A market oriented approach would always be better for an agency. It must look at the customer needs and accordingly design its products. Market survey has to be conducted to understand the customer needs and get information about the practices of other agencies. Only when a manager knows about market needs, he can take a decision on the product design of the company. For example, services provided to walk-in customers could be different than those offered to repeat customers.
Best Travel Writing – Top 10 Travel Novels
It’s hard to find great travel writing, but it’s out there. Part of the reason for this is that so much travel writing is also considered nature writing or narrative non-fiction. Part of the reason is that the field is so competitive because of a lot of good authors competing for a relatively small market space. But there is a wide array of great travel fiction out there, and here is my list of the best ten travel novels I’ve read over the past couple years.
10) Through Painted Deserts, by Donald Miller. This is one I actually found in the “Christian Non-Fiction” section, which can be unfair. There’s no question Miller is a Christian, but he’s a writer first and foremost, he’s not preachy, and his questioning of his own faith, of reasons for existence, of who and what he is or is becoming is reminiscent of the fantastic soul searching that came from the travel writing of the Beat generation. Miller’s account of his trip is great, going through the moments of beauty, the necessity of good road trip music, and admitting his moments of embarrassment and fear as freely as any other part of his journey.
9) Holy Cow: An Indian Adventure by Sarah MacDonald. The early reading of this book can be hard, because after the first few chapters there’s a lot of the Western perspective, the whining of living conditions and poverty, the type of scorn you don’t care to read from travel writing. I’m glad I read the rest, because like “Through Painted Deserts,” “Holy Cow” is about the author’s journey. Sarah evolves and changes chapter to chapter in front of you as she sheds the scornful nature of an atheist “too smart” to fall for superstition, and she opens up, traveling through India and sampling all the different religious beliefs and practices as she becomes a humble Theist who learns happiness, learns to grow, and learns that alien cultures can have a lot to offer the open traveler.
Into the Wild by John Krakauer. I first caught sight of this book at a Barnes and Noble on one of the feature tables. I was on winter break from Alaska and visiting family in Iowa. I picked up the book, sat down, and read the entire work in one sitting. Travel book, journalistic book, nature book, adventure book-whatever you call it, this is one heck of a read, and the debate this book causes is deep and passionate. As a wanderlust traveler, I understand the drive the main character feels, as an Alaskan, I understand the native perspective of irritation, of the lack of understanding that nature is brutal and especially Alaska needs to be respected as such.
7) Dark Star Safari: Overland from Cairo to Capetown, by Paul Theroux. Paul Theroux is at his best in “Dark Star Safar,” where his skills of observation and his dry wit are on full display. Paul takes readers the length of Africa via overcrowded rattletrap bus, dugout canoe, cattle truck, armed convoy, ferry, and train in a journey that is hard to forget. There are moments of beauty, but there are also many moments of misery and danger. This is a narration of Africa that goes beyond the skin deep to dare to look at the deeper core of what is often referred to as “The Dark Continent.”
6) Blue Highways: A Journey Into America, by William Least Heat-Moon. This is an auto-biographical travel journey taken by Heat-Mean in 1978. After separating from his wife and losing his job, Heat-Moon decided to take an extended road trip around the United States, sticking to “Blue Highways,” a term to refer to small out of the way roads connecting rural America (which were drawn in blue in the old Rand McNally atlases). So Heat-Moon outfits his van, named “Ghost Dancing” and takes off on a 3-month soul-searching tour of the United States. The book chronicles the 13,000 mile journey and the people he meets along the way, as he steers clear of cities and interstates, avoiding fast food and exploring local American culture on a journey that is just as amazing today as when he first took the journey.
5) The Lost Continent, by Bill Bryson. There are tons of fantastic Bill Bryson books out there, and any one of them could hold this spot here. “The Lost Continent” is Bryson’s trip across America, visiting some common places (the grand canyon), but also exploring the back roads and looking for that familiarity that helps him remember home.
4) Wanderlust: Real-Life Tales of Adventures and Romance by Pico Iyer. Probably one of the best travel writing collections released in recent memory, this collection is under the name Pico Iyer, who helped to edit this collection. These stories come from the “Wanderlust” section of Salon.com and create a varied tapestry of travel writing that will keep the reader flipping from one writer to another.
3) A Walk Across America by Peter Jenkins. This is one of the all time modern classics in travel literature, as Peter Jenkins recalls the story of his 1973-1975 walk from New York to New Orleans. For many readers, this remains a rare travel book that grips you and keeps you. Known as a travel writer who will walk anywhere, including Alaska and China, Peter Jenkins says, “I started out searching for myself and my country and found both.” That sums up what travel writing should be all about.
2) Travels w/ Charlie by John Steinbeck. This was a novel that helped John Steinbeck win a Nobel Prize in Literature. “Travels with Charlie” is a fantastic travel narrative that gets to the heart of travel, the point of the trip, and the strange confrontation and realization that the places and people you remember are gone once you are. As he revisits the places of his youth that many of his books are based on, he realizes on seeing old friends that they’re as uncomfortable with him being back as he is with being there. A great story about travel, about home, about mourning lost history, about aging, and about America-this should be required reading for every high school student.
1) The Dharma Bums, by Jack Kerouac. The beat generation was full of great travel narratives, and Jack Kerouac was the master of powerful, moving, passionate language that unfolded stories like few people have ever managed. While “On the Road” is the most often pointed to travel narrative by Kerouac, “The Dharma Bums” is a better book. Full of passion, interesting characters and stories, and the kind of passionate language and powerful prose that made the beat generation writers popular, this Kerouac book is extraordinary and deserving of its number one spot.